Creative Performance Marketing
I supercharge DTC health brand growth by blending written and visual storytelling with data-driven insights across web, paid media, and email/SMS.(Think: human emotion meets AI efficiency)
Bio
I help drive creative performance strategy for DTC health brands.Over the course of a year, I helped Eight Sleep:
1. Optimize strategy and lead creative direction for many of the company's top-scaling paid ads
2. Optimize conversions across key landing pages through unified copy and visuals
3. Grow email/SMS contribution to total company revenue from 13% to 17% (reviewing and writing copy as well as reviewing creative/design)I also previously led Lifecycle Marketing at Blueprint, helping to turn a wave of new attention from a Netflix documentary launch into lasting, compounding growth.Some highlights:
1. We grew the email list by over 30% in 2 months, through sign-up form optimisations, while maintaining strong engagement
2. We lifted revenue per recipient by more than 40% through targeted email/SMS segmentation
3. We doubled the share of total email revenue coming from automation, building a strong, reliable revenue stream for the brand
My Portfolio
Take a look at how I've tuned up multi-channel messaging for DTC health brands looking to beef up their bottom line.
Quotes
Word in health circles is that my creative storytelling keeps health enthusiasts engaged and even inspires them to become lifelong customers.
Terms
Reach out directly: ben@thomascopy.org